Australian and New Zealand investors' sizable allocations to global assets is leading Nikko Asset Management to make a major global product push into these markets. The Tokyo-based asset manager is also aligning the current Tyndall brand names in both Australia and New Zealand with the firm's global name, Nikko Asset Management.

The asset manager will use its expanded investment expertise and capabilities to provide new products to institutional and retail clients in both countries. In August, Nikko Asset Management formed a new global multi-asset team led by Al Clark. In the same month, it added a global active equity capability headed by William Low, and in October 2013, an Asia ex-Japan equity team led by Peter Sartori.

"We are one company and therefore should share one name globally as Asia's premier global asset manager," said Takumi Shibata, president and chief executive officer of Nikko Asset Management. "The investment teams, the sales and marketing teams and the back office teams are all working collaboratively for the benefit of our clients. One brand simply reflects what is already working for us."

Nikko Asset Management plans to introduce several global strategies through its local subsidiaries in Australia and New Zealand in the coming months, while continuing to offer products investing in local securities. The move will allow the firm to leverage its significant global resources in meeting the varied needs of investors.

"We are very pleased to be expanding our global offering to Australian investors," said Mike Davis, managing director of Nikko Asset Management, Australia. "The evolution of our business over the past three years as part of Asia's premier global asset manager has added to our depth of investment capabilities to meet the sophisticated needs of our clients in this competitive environment. Approaching the market as Nikko Asset Management in Australia will allow us to differentiate the value we bring to our clients, borne out of our Asian insights."

The firm's Australian operation has A$24 billion (US$23 billion) in assets under management, representing approximately 14% of Nikko Asset Management's total assets of US$168 billion as of June 2014.

"Nikko Asset Management is well known globally, and we are excited to bring more of the firm's global expertise to our clients," said Peter Lynn, managing director of Nikko Asset Management, New Zealand. "With this brand transition, there is no change to our investment teams, their investment philosophy, processes or portfolios. As one company, with one name, we will further distinguish our offering to clients in New Zealand."

The company's New Zealand operation, which is based in Auckland, is the only foreign asset management firm operating in the country. Its assets under management reached NZ$3.8 billion (US$3.3 billion) as of June 2014.

According to a June 2013 survey conducted by the Australian Prudential Regulation Authority, some 31% of superannuation fund assets were allocated to global investments, with 25% in equity and 6% in fixed income. Meanwhile, in New Zealand, a survey of leading balanced funds by Aon Hewitt reveals that 48% of assets were allocated globally, with 32% in equity and 16% in fixed income.