Threadneedle Investments will rebrand its business as Columbia Threadneedle Investments in the first half of 2015. The new global brand will represent the combined capabilities, reach and resource of Threadneedle and its US-based affiliate Columbia Management. 

 

Columbia Management (Columbia) has assets under management of US$358 billion as of September 30 2014 and is the 11th largest manager of long-term mutual fund assets in the US. Together, Threadneedle and Columbia have US$505 billion in AUM across developed and emerging market equities, fixed income, multi-asset solutions and alternatives (including UK property). Both Columbia and Threadneedle are owned by leading US financial services firm Ameriprise Financial and together form the 30th largest global asset management group.

 

The new global brand – Columbia Threadneedle Investments – will enable the firm to grow its presence in key regions including Asia-Pacific, Latin America and the Middle East while reinforcing both firms’ strengths in established markets of the UK, Europe and the US.

 

The investment strategies, philosophies and processes of both firms will not change as a result of the new global brand.

 

The new brand will be introduced globally in the first half of 2015. The established investment teams, strategies and processes in place at both firms will not change nor will Threadneedle’s existing funds or client portfolios and mandates. There will be no change to the corporate structure or regulated entities as a result of the new brand.