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FPI offers global expatriate proposition to British, Australian customers
Friends Provident International (FPI) has further enhanced its global expatriate strategy launching two new customer segments – British and Australian – to complement its successful non-resident Indian (NRI) proposition
The Asset 10 Mar 2015
Friends Provident International (FPI) has further enhanced its global expatriate strategy launching two new customer segments – British and Australian – to complement its successful non-resident Indian (NRI) proposition which is currently offered for NRI customers.
 
The expat percentage comprises 2.9% of the population in Hong Kong. Among the 212,500 plus expats in Hong Kong (excluding those from the Philippines and Indonesia), 15.9% are British, 10.1% are Australian and 12.5% are Indian.
 
FPI invests a significant amount of time and resource in collecting customer research to create its market-unique customer-centric proposition. This insight – which suggests findings such as retirement, property and children’s education are the top three priorities of concern across the three expat groups or that gold is more preferred as an investment choice by the NRI community than the other two – is used to identify the attitudes, behaviours, hopes, fears and needs of Australian, British and NRI expatriates.  This assists in the development and enhancements of FPI’s products and also to develop materials that will resonate strongly with these groups.
 
James Tan, managing director of Friends Provident International in Asia, said: “Having worked across different countries like the US, Singapore and Hong Kong, I can relate to these challenges like currency fluctuations and planning for financial retirement. Global mobility is a hot topic on today’s agenda, especially with studies predicting a 50% growth in mobile employees by 2020.  In Hong Kong, where the number of the globally mobile whose financial needs are consistently shifting is on the rise and will continue to be so, it makes good business sense to have a tailored proposition that will meet this demand.”
 

    

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