Price comparison website PricePanda has launched its iOS app in Malaysia, Philippines, Indonesia and Singapore. The company earlier introduced its app for Android. With their new app, PricePanda’s broad selection of prices and products in various categories such as computers, health and beauty or home appliances are readily available.

 

M-commerce is exploding in Southeast Asia – the number of users who access the internet via their phones is increasing rapidly and leapfrogging the traditional desktop users. According to Nielsen’s report "Decoding the Asian mobile consumer" markets such as Singapore (87%) or Malaysia (80%) already have higher smartphone penetration rates than for instance the US smartphone market (60%). In the region, smartphone owners spent an average of more than three hours per day on their smartphones. As this growth gains momentum, mobile commerce will play a critical role in shaping the future of retail in Asia.

 

Louis Iskandar, co-founder at PricePanda: “M-commerce is not just an additional channel for us, but is also an entry point to gaining many more customers with our quick and easy-to-use price comparison app. With an increase of 61% in smartphone sales in the last years in Southeast Asia, the m-commerce wave is quickly catching on all markets we operate in and will play a key role in shaping the future of retail in Asia. PricePanda seizes this enormous opportunity and supports the m-commerce movement with a valuable app.”