Eastspring Investments, the US$258 billion Asian investment management arm of Prudential, has appointed George Ferraz as its regional head of intermediary sales, reporting to Wendy Lim, regional CEO Asia and global head of distribution, marketing and products.

Based in Singapore, Ferraz who joined Eastspring in June, is responsible for developing the company’s regional intermediary sales strategy, and partnering with local retail sales teams to ensure strategic alignment. He will also strengthen and build on partnerships with key regional distributors and global private banks.

Ferraz has over 26 years of experience in the industry and was most recently director of new business development and relationship management at BNY Mellon in Boston, where he was responsible for Asia-Pacific distribution channels. Prior to that he spent 18 years at Fidelity Investments across global and channel relationship management roles.

“In his last role, George was responsible for significant growth in AUM [assets under management] across the Asia-Pacific region,” Lim says. “His extensive experience, familiarity with Asian markets and global network positions him well to lead the growth of our intermediary sales business.”