Thailand’s digital generation will be the first consumers in Asean to experience TMRW, a digital bank powered by United Overseas Bank (UOB). TMRW is the first mobile-only bank designed for Asean millennials who prefer to bank on their mobile phones, anywhere and at any time.

ASEAN’s digital generation, who form the third largest base of digitally-savvy consumers after China and India expect effortless and engaging digital experiences to help manage their money wisely.

Dennis Khoo, head of group retail digital, UOB, says that TMRW was created from scratch with the sole purpose of meeting the financial needs of Asean millennials.

He adds, “We took the time needed to understand our millennial customers and how and why they engage with mobile apps and digital services the way they do. We then used those insights in designing TMRW for today’s millennials. TMRW pushes simplicity to the limit and engages them in new ways beyond the standard digital banking functionalities.

TMRW does not have a traditional app menu. Instead, the digital bank will learn from each customer’s usage journey to bring upfront functions and information that are personalized to their needs.

One of TMRW’s most popular features among the 1,500 customers who joined the pilot programme in Thailand is a money management game to help customers meet their savings goals in fun-sized, achievable steps.

The Bank will launch TMRW in its next Asean market in the coming months.