Natixis Investment Managers has appointed Emily Askham as chief marketing officer, international. Based in London, she will start on January 12 2022 and report to Joseph Pinto, head of distribution for Europe, Latin America, Middle East and Asia-Pacific.

Askham will join the firm in an expanded role and will be responsible for both institutional as well as wholesale and retail marketing. In addition, she will oversee digital, content and advertising, roadshows, events, and the RFP team.

On the client side, she will translate the business strategy into appropriate marketing programmes focusing on the customer throughout their investment journey, in close coordination with the customer experience team. She will also work with the product teams to help improve all areas of the clients’ pre-sales experience, accelerating the time frame from initial sales concept to “go to market” execution.

Askham brings more than 12 years of marketing expertise to her new role. She joins Natixis IM from AXA Investment Managers where she spent nearly seven years, rising to the position of global head of retail and wholesale marketing in 2019. Prior to AXA IM, she worked for M&G Investments.