Fintech Broadridge Financial Solutions has names Dipti Kachru as global chief marketing officer (CMO), effective January 18, responsible for driving measurable growth, building the firm’s global brand reputation, expanding client relationships, and supporting the organization’s revenue growth ambitions.

Kachru, who will report to Chris Perry, Broadridge’s president, will be based in New York. She joins Broadridge from JPMorgan Chase where she most recently served as chief marketing officer for the wealth management division and can be credited for launching the J.P. Morgan Wealth Management brand and building an industry-leading client acquisition engine that delivered significant business growth.

Over the years, Kachru has held several senior consumer and wholesale marketing roles at J.P. Morgan and Oppenheimer Funds (now Invesco). She started her career in advertising, working on global brands like Pepsi, American Express and Microsoft.

“Kachru is a modern, client-centric marketer with significant experience in financial services,” Perry says. “Her proven expertise in strategic marketing and digital transformation will further enable us to scale our business, enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset management/funds experience.”