InfiniGold, an Australian fintech startup that digitizes commodities, has named former J.P. Morgan managing director Jon Deane as its chief executive officer.

Prior to joining InfiniGold, Deane had an extensive background in the commodities space. He spent nearly ten years at J.P. Morgan as a managing director and as the head of commodities trading in the Asia-Pacific region. After that, he spent nearly two years as the chief executive of TCM Capital, a global, diversified asset manager focused on distributed ledger technologies.

InfiniGold originated out of the Rozetta Institute, a financial markets research institute that leveraged frontier technology for the digitization of gold and other commodities.

“I’m excited to be joining InfiniGold,” says Deane. “[It] has already built an institutional-grade gold product, something that I believe is going to compete with the [Chicago Mercantile Exchange] CME futures market, the global gold [exchange-traded fund] ETF markets as well as the interbank gold market.”

“The current geo-political landscape and associated volatility are creating a very interesting period for the gold industry. InfiniGold is widening the accessibility of this asset class at a time when I anticipate more and more investors wanting to add gold positions to their portfolios while also reducing the systematic risk created via synthetic products.”