Denmark launches world’s first nation branding smart phone app

Denmark has launched a new journalistic shortcut to Denmark: Denmark – stay tuned. It is the first country in the world to develop a nation branding smart phone application targeted at international media and journalists.


The app is free of charge and provides ready-to-use editorial texts, images and videos from Denmark in areas like green growth, new Nordic cuisine, Danes as the happiest people in the world, the Danish presidency of the Council of the European Union in the first half of 2012, classic and contemporary design, world class Danish architecture and how Danes think out of the box.


The app gives you a rundown of national quirks and the oddest things quintessentially Danish. Finally it provides you with local contacts for easy access to additional information and interviews.


In this first phase the app is developed for iPhone. Within 6-8 weeks it will available for Android as well.


Denmark’s Minister for Trade and Investment Pia Olsen Dyhr states:  “I am proud to present the world’s first nation branding smartphone application targeted specifically at international media. With the app Denmark gives journalists worldwide a short cut to Denmark by freely offering ready to use editorial texts, videos and pictures. The app presents the best of Denmark. I hope the app will inspire journalists around the world to explore Denmark!” 


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