Allianz, acclaimed pianist Lang Lang enter global partnership
On January 31, Allianz and Lang Lang have started a global partnership: Lang Lang will become a global Allianz brand ambassador. At the same time, Allianz and the Lang Lang International Music Foundation announced that the Foundation plans to run a dedicated youth programme to be sponsored by Allianz.
Chinese born pianist Lang Lang is an international superstar, who tours the world with more than 120 performances each year and has launched a list of celebrated recordings. Regular performances with the world’s top orchestras, including the Berlin Philharmonic and the Vienna Philharmonic, make Lang Lang one of the most desired music stars of our times.
With its support of the exclusive youth programme, Allianz will promote the Foundation’s aim to inspire the next generation of classical musicians and to encourage music performance as a means of social development.
The programme will give young pianists from around the world the opportunity to work with Lang Lang. The aim is to share Lang Lang’s passion for music and make the young musicians ambassadors among their peers through a life-changing experience. “Music makes life better. It heals, unites and inspires - and it makes us better people,” is the artist’s conviction.
Apart from the cooperation with Lang Lang, Allianz also supports the arts via the Allianz Cultural Foundation. In the area of music, its activities comprise the “Ulysses – European Center for Young Composers” which aims at connecting young composers helping them to explore professional opportunities. The Foundation also supports the “Ensemble Modern” to run the “Biennale for Modern Music” in Frankfurt. The “Bayreuther Richard Wagner Festspiele” as well as the “Stuttgarter Jazz Open” Festival belong to the cultural sponsorship engagements of Allianz Germany.