Prudential Singapore has introduced new wealth solutions on its health and wellness app Pulse by Prudential. Called Wealth@Pulse, the tools aim to make it simpler for users to begin their financial planning journey.

Pulse users can seek wealth tips from Ruby, a digital assistant powered by artificial Intelligence; set and track financial goals with My Goals; and get access to curated content on how to save and invest for the future. They can also connect to a Prudential financial consultant through the app for in-depth financial advice on how to protect and grow their wealth.

Pulse is currently available in 11 languages across Asia and Africa, including Singapore, which is the first Prudential market to launch the wealth solutions.

A recent research commissioned by Prudential has found that nearly half of Singapore’s residents do not believe they will have enough savings to sustain themselves in the future. This confidence has been further affected by the Covid-19 pandemic.

Prudential Singapore chief executive officer Dennis Tan says: “Very often, people put off financial planning because they find it complex and do not know how or where to start. Such procrastination could result in financial stress down the road. As we live longer, we will need a bigger nest egg to fund our extended retirement years. This means we need to learn to make our money work smarter with the right financial solutions.”

Pulse was launched in Singapore on April 23 2020 and has crossed 260,000 downloads to date. Across Asia and Africa, it has been downloaded 26 million times.

Pulse started as a health app to motivate people to stay healthy with easy-to-access preventative healthcare tools. Today, Pulse has a suite of health solutions including an AI-powered symptom checker, health assessment, and online doctor consultation service. Users can also purchase bite-sized insurance plans on the app to get coverage for dengue, breast cancer, and prostate cancer and get complimentary coverage for side effects from a Covid-19 vaccination.