Digital entertainment firm POPS Thailand will premiere on December 26 2021 with the drop of its LGBTQ-focused POPS non-fungible tokens (NFTs), which can be bought directly through its app with a credit card without needing any prior knowledge of blockchain or cryptocurrencies.

As both a piece of digital art as well as an investment opportunity, NFTs, according to the company, mark a new frontier in technology that is quickly gaining popularity around the world. With a well-established digital ecosystem, including a large library of unique content, the company has partnered with digital payment firm Gameflip to help users make transactions directly in the POPS app.

"Our first drop will be a major step towards our thought leadership in NFT technology in Southeast Asia,” says Bani Tan, regional operation director, POPS. “It also perfectly fits within our ecosystem strategy and matches our focus towards anime and LGBTQ content, social commerce, comics, gaming and merchandising."

“The continuous improvement of NFTs marks an exciting time in our industry and makes for a perfect addition and fit for what we’ve built,” POPS founder and CEO Esther Nguyen adds. “Now the digital content produced by the company and its artists can bring value to users in new and ground-breaking ways in the NFT marketplace.”