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Proptech Blueground launches in Singapore, HK
Asian expansion comes as markets experience corporate, leisure travel rebound
The Asset 15 Mar 2023

Global proptech Blueground, which provides furnished 30-plus-day stay rental properties, has launched its expansion into Asia with 50 apartments in Singapore and 40 in Hong Kong, with further plans to double the figures by the end of 2023.

The New York-headquartered company operates 12,000 move-in ready apartments across more than 30 cities globally and works with homeowners and real estate partners to provide, what it describes as, “a complete leasing solution that offers no agent fees and guaranteed full rental income regardless of occupancy rate”.

To provide owners with a hassle-free experience, the company handles the interior design and maintenance of all apartments and provides owners with tenants from a vetted list. For renters, the firm’s platform provides a fully digitized experience from viewing and booking to managing the entire stay through its app.

“The company was built to offer a simple, flexible way for people to move freely between neighbourhoods, cities and countries around the globe – while ensuring high-quality service,” says Christos Misailidis, its head of Asia-Pacific and strategic partnerships officer. “Our expansion into Asia comes at an opportune time as both markets are home to a growing expatriate community and experiencing the rebound of corporate and leisure travel.”

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