HSBC is set to appoint Harpreet Bindra as chief executive officer of HSBC Life (Singapore), subject to regulatory approvals.
HSBC Life Singapore is the group’s insurance business in Singapore, established after the integration of the businesses of AXA Singapore and HSBC Insurance (Singapore) in February 2023 via a scheme of transfer. HSCB acquired AXA Singapore in February 2022.
In his role, Bindra will drive the execution of the bank’s strategy in Singapore’s insurance and wealth market. He has more than two decades of leadership experience in the insurance and financial services industry and was most recently global head of strategy and business development for HSBC global insurance and partnerships, based in Hong Kong.
He will report to Greg Hingston, CEO, HSBC global insurance and partnerships, and to Ashmita Acharya, head of wealth and personal banking (WPB), Singapore.
“The success of HSBC Life Singapore is key to achieving HSBC’s ambition of becoming a leading wealth manager in Asia and capturing the full breadth of opportunities for HSBC in Singapore,” Acharya says.
Bindra will continue to be part of the HSBC Life global executive committee and will join the HSBC WPB Singapore executive committee.
He will succeed Ho Lee Yen, who has decided to spend more time with her family, having successfully completed the integration of the businesses of AXA Singapore and HSBC Insurance, laying a solid foundation for the next phase of growth for HSBC Life Singapore.
Bindra joined HSBC in 2018 to drive the strategic growth agenda for HSBC’s insurance manufacturing operations in 10 markets across Asia, Europe, and Latin America, as well as develop strategic partnerships with global insurers across 30 markets.
He has successfully led several strategic growth initiatives for the group, including the acquisition of AXA Singapore. Prior to HSBC, Bindra held a number of leadership roles across insurance, banking and asset management, in companies including Prudential Financial, Daiwa Securities and ING Group in Singapore, Hong Kong, India and the Netherlands.
He holds a degree in business economics and an MBA in finance and strategy.
