Sun Life has appointed Mahima Tankha Marwah as chief client experience and marketing officer for Asia, effective March 15.
Marwah will be responsible for leading the client and marketing strategy across the region to grow brand health, deepen client engagement, and inform product innovation to meet client needs.
Marwah has over 20 years of experience in channel management, brand management, digital marketing, customer experience and insights in life, health, and general insurance in Asia.
Prior to joining Sun Life, she held senior insurance distribution, client experience and marketing roles at global financial services providers, FWD and Allianz.
"[Marwah’s] extensive experience and proven track record in brand and product marketing, customer experience and insights, and digital sales will enhance how we connect with our clients and ensure we continue to deliver exceptional experiences and drive growth across Asia," says David Broom, chief client and distribution officer for Asia.
