HSBC Global Private Banking (GPB) has made three strategic appointments – Robert Embury becomes the head of collaboration for Europe, the Middle East and Africa (EMEA); Gemma Wild, head of collaboration for the Middle East and North Africa (MENA); and Kevin Herbert, head of GPB, Channel Islands and Isle of Man.

The head-of-collaboration roles are newly created, with the aim of adding value to group-connected clients as they look to grow and protect their wealth and plan for intergenerational transfers. Collaboration heads will be responsible for ensuring that clients’ wealth needs across their professional and personal remits are holistically covered, with strong backing from the bank’s commercial banking (CMB), global banking and markets, and wealth and personal banking (WPB) businesses.

Based in London, Embury will report to Chris Allen, head of GPB, EMEA. Embury has worked for HSBC for over three and a half decades, spanning senior leadership positions in CMB and WPB, before joining the UK private banking business in 2013.

Dubai-based Wild will report to Embury and Farzad Billimoria, senior executive officer and head, private banking, UAE. Wild has worked for HSBC since 2015 in both the UK and MENA region for CMB, with her most recent role being CMB sector head for education and healthcare, MENA.

Herbert will be based in the Channel Islands, where he will bring his deep experience of HSBC’s private banking business to enhance and grow our activity in the region. Working at HSBC since 1987, Herbert has significant knowledge and experience in identifying Asian opportunities and serving the needs of Asian families through his years working in the region. He has held a number of key roles internationally, including co-head of private banking in North Asia, as well as appointments across our CMB and WPB businesses.

"These three strategic appointments will further enhance the service we provide our internationally-connected clients,” Allen says. “Embury, Wild and Herbert’s vast experience of both HSBC and the private banking industry will further our commitment to growing and protecting the wealth of our clients and their future generations.”